The spread of deceptive and misleading health information on social media platforms has become a worrisome problem, encompassing various topics such as diseases, treatments, and vaccines. In addition, the pandemic has eroded public trust in healthcare.
According to surveys, only 34% of the public has “some” or “full” confidence in pharmaceutical companies. In this environment, pharmaceutical companies are trying to counter misinformation and prioritize patient protection by providing accurate information.
Print media is proving to be a valuable tool for these companies, providing a tangible and trustworthy medium that has a significant impact on countering misinformation. By using print media, pharmaceutical companies can provide reliable information that builds trust and addresses the challenges posed by misleading health content. [Source: https://tinyurl.com/5dvzxppa]