New Product Planning

Launch success is more unpredictable than ever before and there is significant competition to be either best-in-class or first to market to optimize value: so how truly differentiated are you in the eyes of your patient?

New Product Planning needs involvement early in the development process to speed up decision-making and pruning of low-value projects using an objective view of the unmet need, market potential, competitive landscape and risk associated with commercializing drugs. We see the Target Product Profile as an important tool for New Product Planning because it serves as a dynamic repository of critical information and outcome. Boston BioPharma Consultants can support new product planning efforts to ensure that your development efforts are devoted to the right commercial targets while enforcing the market perspective and marketing discipline as early as possible.