Data Driven Leadership

As industries become increasingly competitive, companies rely more and more on marketing to attract buyers and prove the value of their spend from brand/disease awareness to impact either on revenues or on healthcare stakeholders’ behavior. Doing so in today’s digital world requires a clear understanding and management of metrics and analytics.

 The Internet promises to revolutionize the dynamics of international commerce and permits new types of measurement tools that will expand the data available to marketers, including advertising measurement and customer profiling. Having a clear and shared data strategy is critical for success in the digital era. After all agility depends on having the right people, data, and analytics.