Medical affairs teams can effectively demonstrate their value and success by defining the impact of their work through a scientific journey and implementing a comprehensive strategy to measure the engagement of key opinion leaders (KOL).
In this way, they can overcome the challenges associated with demonstrating their contributions to the healthcare community. This approach enables medical affairs teams to build a solid foundation to demonstrate the importance of their role and the positive impact it has on patient care and outcomes. [Source: https://tinyurl.com/3v3h98t6]
